Getting Started How to start a business

7 Steps to Get a Product Off the Ground

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You can have the best idea in the world, but there are many things you need to know before you can successfully get a product off the ground. The world of startups and new inventions is murky at best. And with everything working against you, you need all the help you can possibly get.

Have an Accurate View of What It Is

First, you must have a clear understanding of what it is you are trying to launch. Because if you don’t, then you can’t expect others to. Are you launching a service? Does your product solve a big problem? Or are you developing a must-have product? Your audience, and indeed, investors, will want something tangible. Prototyping using services like is a great way to show off a product. Services are trickier, but some early demos work well.

Get a Product Off the Ground with Investors

Over 90% of startups fail. And some of the main reasons are not getting enough money or the right investors on board. You may not like it, but you need investors. It’s dangerous to use your own funds to launch a product. Of course, this isn’t unheard of. But investors play a key role in not just getting the money you need, but often they have more resources. These include skilled marketing teams, accounts, and legal services, and usually lots of experience backing startups.

Hire a Team with a Shared Passion

An investor may or may not come on board with a dedicated team. Skills and dedication are one thing, but at the core level, you also need passion. You will, of course, have passion for your own product. But you must take the time to hire a team that shares that passion. If you fail to do this, you have no hope of launching as staff come and go. This will add to setbacks throughout your launch window and possibly even tip your competitors to what it is you are trying to do.

Understand Some of the Barriers

It isn’t easy to launch a product, service, or startup venture. Anyone who says it will be lying to you. There are many barriers that can hinder your progress, and these include the following:

  • Getting too excited and trying to launch without a solid business plan.
  • Not hiring a marketing team that understands what you are trying to do.
  • Poor leadership or inexperience in basic management strategies.
  • Getting the timing wrong causes a lack of demand for your product.
  • Taking liberties with time and money when you are your own boss.

The barriers to a successful startup and product launch are mainly down to yourself. Planning, networking, and understanding the market are vital to getting your business going properly.

Do Your Market Research

As mentioned, understanding the market is crucial. Some of the biggest companies in the world, like Coca-Cola and McDonald’s, spend vast sums of money on market research before they launch a new product. New Coke notwithstanding, lessons learned. Anyway, you are no different. Market research is useful for identifying gaps in the market, and this is the golden goose of a new product. But you can also get an idea of the timing of your product as well.

It Takes Commitment to Get a Product Off the Ground

If your startup becomes successful relatively quickly, you still need to be hands-on and make sure you are putting your time and effort into keeping momentum. It can be all too easy to sit back and say to yourself that you have made it. But you haven’t really made it until you get past the tricky 10-year mark, which most startups don’t. You must stay committed to your goal, vision, and passion that got you where you are today rather than taking the money.

Don’t Forget the Business Plan

Of course, you cannot hope to get anywhere without a business plan. Investors, banks, and even your team need to know what they are getting involved with. And they will be wary if you cannot show them. A good business plan will help highlight what your priorities are and goals for the near and long-term future and develop a road map for getting there. If you aren’t sure, you can hire an expert to help you formulate a plan of action for showing key people around you.


You need all the help you can get to get a product off the ground. This is often far trickier than most people think. But you should completely understand what it is you are doing. And it helps to identify the barriers to launching, which you can also highlight in your solid business plan.

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