When you’re a business owner, you’re concerned with many things. One of the most critical parts of your business is how your products look and feel when they reach customers. You must have custom product labels so that people know what brands they’re buying from. This blog post will provide tips on creating a compelling product label design for your company.
A design is effective when it does its job. Product labels have to show what brand a person buys or how much the product is worth. Effective designs let customers know exactly where their money is going by just looking at the label.
Whenever you’re designing custom labels for products, there’s one vital thing that you need to keep in mind – people see the label, not the product, first. This means that if your company wants to impact people through your packaging, it needs to do so with valuable product information and high-quality graphics.
These tips can be helpful when designing custom product labels.
1. Indicate Your Brand Name
You must put your company name and logo on the front and back label of your product. Your brand name or branding elements can also help people identify with you and the products you sell. The place or position of your brand name and product name needs to be prominent for buyers to take notice easily. Whether they’re already familiar with your brand or relatively new to it, good placement of these pieces of information can help in brand recognition.
2. Choose an Easy-to-Read Font
Choose your font with readability in mind. This will help people read the label quickly and not have to strain their eyes. You can make it catchy but not too flashy to distract people when looking at the label. You can also use spacing and formatting styles to create a hierarchy of information on your labels.
3. Include Information about Ingredients and Nutritional Facts
This information is necessary when you’re selling food or dietary supplements. You can also include how to use your products in detail, such as instructions for taking medication. People need this information to take their medications properly without harming themselves or others from misuse of the drug or having an allergic reaction because they weren’t provided such information.
Your product labels should also have your company’s contact details, like your phone number or email address. If someone needs more info about their order or needs to make a complaint, they can reach out to you.
4. Consider Adding a QR Code or Barcode
A QR code or barcode makes it easier for customers to find out more about your products. A QR code (Quick Response Code) is a two-dimensional barcode scanned by many devices, such as smartphones with cameras or an app on the device. It contains information identifying the item in both human and machine-readable formats.
The QR code may link directly to a product’s page on online retail sites, where you could include additional pictures of the product along with reviews from other consumers who had bought it before and used it themselves.
5. Get Creative with Your Product Packaging
You’ll want your product to stand out from other brands. A custom packaging design will set your product apart and draw in a lot more customers than if you were to use dull, unappealing packaging that does not catch people’s attention. Try using color psychology or other techniques like shape association with the intended function of your product to create a compelling and creative label.
6. Use Premium Materials
The quality of materials you use adds to the overall appeal of your product packaging. If you use low-grade materials to package your products, then people might assume that the quality of what’s inside is just as subpar and not worth their time and money.
Stand Out with Your Product Label Design
Packaging designs should be custom-made for companies. Don’t be put off by the term “custom-made.” It doesn’t have to cost a lot; sometimes, it’s all about being creative!
Much of the success of product sales are in the label design. When designing your labels, don’t forget that it’s an opportunity to speak to your customers about how your brand can satisfy their preferences and wants in specific products.