When you create a product, you want to show it off to the best of your abilities. You want to drive traffic to your purchase points, have meaning conversations and engagement, and of course, make sales. And it doesn’t matter if you are just starting out, or you’ve been in the game a while.
Here are some creative ways for you to market your products.
It is often the case that people assume some businesses just get lucky with their coverage. And, yes, sometimes that is the case. But more typically, a PR team or a person is working very hard to make that press coverage happen. Mainstream media teams and editors are swamped with press releases all the time. So your copy needs to be very smart, and your headline needs to be attention-grabbing. You can work with bloggers to improve your odds of coverage. Reach out to bloggers and ‘influencers’ that fit with your brand and come to an arrangement.
If you run your business mainly online, then bringing your products to the people is going to be a lot of fun. There are many benefits to selling directly to people rather than just online. They get the opportunity to meet you and see the products in person before making a purchase. A pop-up show can create some exclusivity, too, because not everyone will be able to make the date or time that you choose. It is important to remember that you are going for the best presentation, so consider Infinity Exhibits to help you show off your goods.
There is no finers place to show off products than Instagram. But it is no longer enough to take a basic photo and post it. Whole campaigns are planned around Instagram. You should always note that Instagram has over 400 million active users, and the focus is purely visual. If you already have an Instagram page, then have a look at what your grid looks like in comparison to others. Their grids are usually visually pleasing, and a lot of curation has gone into it. Stories are also very popular as is going live. So where possible, make use of these free tools. Hashtags are going to play a big part in your visibility, so research which ones will suit what you are doing best.
Yes, Pinterest is great for putting together interesting and helpful boards. But you can take that further, and create buyable pins. If you are running a Spotify store that meets specific requirements, then you can super boost your Pinterest marketing. You’ll need to add the Pinterest channel to your store for this to work, but once it is set up – anyone who pins your images will be including the buy button.
The critical factor on your website, apart from having impactful images, is making sure your SEO is really working for you. Working on keyword strategy, knowing your market, and studying what you already get traffic-wise will help you firm up a plan and optimize your content and site in general.
Just remember your products don’t sell themselves, you have to put the time in now and reap the rewards in the future.