Nowadays, you either get on board the technological bandwagon, or you’re falling behind the competition – there is no in-between. Growth-oriented companies across the globe are increasingly integrating smart and innovative software into their processes and all relevant departments in order to boost employee productivity and satisfaction, improve the customer experience, expedite and automate processes, and simply run a more cost-effective operation. Needless to say, this can mean the difference between success and failure in the competitive market.
While it might seem like a cumbersome investment at first, integrating new software into your company can actually facilitate significant financial savings down the road, not to mention that the improved output will effectively improve your bottom line. With that said, let’s explore the best ways software integration can help you take your company forward as a whole.
Improve Customer Relationship Management
Customer relationship management is one of the most important marketing tactics for lead generation and customer retention, which is why it’s imperative to automate this process as much as you can and make it more efficient across the board. Nowadays when companies are faced with vast amounts of customer data and have access to a global customer pool thanks to the internet, manual CRM has become an impossible task. To manage the relationships with your customers manually and nurture every lead and every loyal customer, you would have to employ a whole team of professionals to work around the clock.
Fortunately, it doesn’t have to be that way. You can easily avoid this labor-intensive and financially-taxing chore by integrating a smart CRM tool to manage your customers for you. You can choose the level of automation, and you can leverage the tool to obtain key customer insights that will help you shape all future marketing strategies, and always stay one step ahead of the competition.
Expedite and Automate Invoicing
Sending out invoices to your clients every month manually can be a chore, but what’s more problematic is that manual invoice management doesn’t lower the risk of human error, in fact, it only increases risk and allows the smaller details to slip through the cracks. Before you know it, you have clients that are way overdue with their payments, and you’re having to chase them down for the money you’re owed just so you can maintain daily operational efficiency, and keep your doors open. This is not a good way to run a business, and it’s definitely not a good way to make it grow in the long term.
The solution might lie in automated invoicing software, but you have to make sure that the software you choose is easy to set up, and that it has a number of key features that allow you to set up your invoicing scheme according to your needs, and the needs of your clients. With the right invoicing software, you can manage everything from recurring payments, to discounts, loyalty programs, special bonuses for early payers, and much more.
Manage Tasks and Projects Effectively
Project and task management are two of the most important processes in any company, as they dictate everything from productivity and employee satisfaction, all the way to the company’s output and the satisfaction of its customers. This is why integrating the appropriate software to make these processes as seamless and productive as possible is imperative for a growth-oriented company.
Firstly, you will have to compare the pros of task management vs project management software in order to find a comprehensive software solution that will bring the best of both worlds to your company and allow your project managers as well as all of your team members to do their jobs efficiently and effectively. Next, be sure that the software you choose has a straightforward onboarding process so that your employees can tap into its full potential from day one.
Drive Lead Generation Forward
Lead generation is just as important as customer retention, yet many business leaders still struggle to acquire quality leads because they are not using the right lead management software. Modern lead generation software comes with a whole host of features that allow you to contact potential customers, and people who showed some form of interest in your company – whether they clicked on your ad or visited your website in search of reliable information. Complemented by chatbot software, this makes it easy to collate all of that data and create a sales strategy that will convert these high-quality leads quickly.
Take Digital Marketing to the Next Level
And finally, you can use smart software to make your marketing efforts more cost-effective in the long term. The right marketing software will allow you to figure out which types of digital marketing make the most sense for your business, and then help you craft strategies for their implementation across all relevant channels. The end result is lower marketing costs, higher brand visibility and reach, and of course, better standing in the relevant SERPs.
Technology is the name of the game in the modern business world, so you’re either going to embrace digital transformation, or you’re going to struggle to keep up with the trends. Be sure to integrate these software solutions into your processes to become more competitive in 2020 and beyond.
About The Author
Raul Harman is the editor-in-chief at Technivorz blog. He has a lot to say about innovation in all aspects of digital technology and online marketing. Connect with him.