As a business owner, you know that the more effective your sales channels, the more conversions occur and the more paying customers you’ll obtain.
Skyrocketing your sales online, however, requires more than just strategy. You need to be in multiple places at the same time.
Branded e-Commerce Websites
If you’re selling physical products online, don’t just rely on the major platforms. Expand into branded e-commerce websites so you have your own space where you can deeply personalise your offering and run loyalty programmes outside of Amazon, Etsy, and eBay. Treat your branded e-commerce website as your sales hub, and try to integrate and link the rest of your tools to it so that all of your inventory and information flow back to a central dashboard.
For this channel, focus on professional web design. Make sure that you adopt all best practices to give your web pages the best chance of converting paying customers.
Traditional Marketplaces
Of course, it also makes sense to use traditional marketplaces. These are where most shoppers go if they’ve got high intent. For example, if somebody wants to solve a problem very quickly, they’ll often hop onto Amazon and just order what they need, even if they think they might be able to get a better deal elsewhere. If you have a presence here, you can function underneath the Amazon brand and use Fulfilm and Buy Amazon to get your product shipped to them.
Social Commerce
Another channel you might want to explore is the emerging social commerce scene. The idea here is to combine existing social media platforms with retail experiences. For example, TikTok, Facebook, Pinterest, and Instagram now all have direct storefronts. Many of these sites offer shoppable tags to users, providing integrated buy buttons that allow them to buy what they see there and then. This means that you can combine content with shopping in a way that simply isn’t possible through other means.
Mobile Apps
Don’t underestimate the ongoing power of mobile apps. These allow you to provide your prospects with a curated shopping experience with you. You can also do what many leading brands do and offer time-limited discounts to encourage sales and generate a sense of urgency. Mobile apps give you full control over the shopping environment, so conversion rates depend on how compelling you make them. You can also offer discounted prices on dedicated mobile apps if you can avoid platform fees eating into your margins.
Wholesale Platforms
Finally, in some cases you might want to use wholesale platforms as online sales channels. These are particularly useful if you’re the type of company that likes to sell in bulk to other retailers or businesses. It’s a powerful way to move large quantities of inventory and prevent you from managing thousands of different customers, which is often the case when you have a B2C business. B2B businesses can be highly efficient and profitable, so make sure you explore them.
So there you have it, some of the online sales channels that skyrocket your conversions.
