One of the most important trends in digital marketing you need to know about this year is that video is the way to go. As outlined in the infographic below, creating video content has never been easier, thanks to the modern smartphones with excellent cameras.
What Types of Videos Should You Create for Your Brand?
As video marketing continues to evolve, you’re no longer limited to standard run-of-the-mill commercials. Here are a few ideas to consider:
- Explainer videos
- How-to videos
- Presentation videos
- Video interviews
- Behind-the-scenes videos
- Tutorials
- Product demonstrations
- Video reviews and testimonials
- Live stream and webinar recordings
- Video roundups
Establish Authority and Expertise
One of the primary reasons to shoot videos is to share your knowledge and expertise with your target audience.
Aside from being able to tell a great story, expertise and authority give your audience an even more compelling reason to connect with you. Keep in mind that people do business with people they like, respect and trust. Videos featuring your expertise can – and will– attract more customers and followers.
Why?
Because many people don’t have the time or attention span to read through long blocks of text anymore.
Bottom Line
Understanding the latest video marketing trends and how you can take advantage of them will give you a much-needed edge in a crowded market. It will help you to stand out and differentiate yourself from others.
It’s important to note, however, that videos on their own are not going to drive massive amounts of traffic to your website overnight. They should be incorporated into a comprehensive marketing strategy where everything works together like a well-oiled machine.
Here’s how to successfully incorporate them into your digital marketing efforts in 2019.
