Marketing Success Sales & Marketing

How to Ensure Your Website Is Functional

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In the modern age, a website is essential for pretty much every business. A quality website can help you achieve business success by boosting brand exposure, reaching a wider demographic audience, and increasing sales and revenue.

However, a website is only effective if it is functioning correctly and many websites suffer common issues such as slow upload speed, poor visual design, and page malfunctions.

To help you keep your website running at the optimal level, here are some useful tips to ensure that your website is functional at all times.

Make Your Website Mobile-Friendly

In today’s society, many people access the internet using smart devices like mobile phones. According to research by Statista– “Mobile devices accounted for around 48 percent of total web page views worldwide in 2019.” Unfortunately, many websites are built with only desktops in mind and are not optimized to fit the smaller screens of mobile devices. Businesses without mobile-friendly web pages are missing out on the enormous opportunity to gain sales through mobile devices.

They are also failing to provide a user-friendly experience for all customers. Luckily, making your website mobile-friendly is fairly simple with the help of a web designer. Creating mobile-friendly web pages will allow you to take advantage of the expanding mobile sales market, gain a competitive edge in your industry, and ensure that all customers receive a quality experience.

Invest in Website Management

All businesses should consider investing in website management solutions. Many companies now provide fully managed solutions to ensure that your website continues to operate at the highest possible level. For example, offer a wide selection of fully managed solutions that can be tailored to suit your individual business needs.

This service aims to enhance your digital performance, improve your brand image, increase traffic to your site, and boost conversion rates. This should help you grow your business and increase sales and revenue potential. Investing in professional website management solutions means you can have peace of mind that your website will run at the maximum performance possible and provide every user with a quality experience.

Improve Your Page Speed

Slow page speed is one of the major reasons why customers leave websites. A slightly slower loading speed may seem minor, but it can cause you to lose valuable sales due to customers becoming frustrated and abandoning their carts before checkout. A negative experience also means that customers are less likely to return to your site or purchase from your company in the future.

According to this infographic, 47% of consumers expect a web page to load in just 2 seconds. For that reason, you must take steps to improve your page speed and enhance your site performance. Fortunately, slow page speed is a relatively simple issue to solve. You need to start by identifying what is causing the delay in page loading. Once you have determined the cause, you should take action to improve your site’s performance. This may involve optimizing images and content, minimizing redirects, or increasing the server response time.

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