When debuting a new product, you want to ensure that it makes a good first impression and stands out from the competition from the get-go. However, this is sometimes easier said than done. It can be particularly difficult to make a statement in a market that’s already oversaturated with so many different choices. As such, it becomes all the more important that your product packaging makes a bold statement. The best way to do this is through unique product packaging. After all, the packaging is often the consumer’s first introduction to the product itself. This brief guide explores some unique features that can make your product stand out from the competition.
Innovative shapes
It may seem simple, but altering the shape of your product packaging can actually help give you a leg-up on the competition. Most products are packaged in a box or bag of some sort. Straying away from this mold and packaging your products in a more uniquely shaped package will help differentiate your items from others currently on the market. Even a pyramid- or diamond-shaped package will give your products an interesting edge over the competition.
Crystal-clear packaging
Clear product packaging has been used for many years in many different industries, and with good reason. There are many benefits to clear packaging that can help your product stand out on retail shelves. One of the most beneficial aspects of clear packaging is that it allows customers to clearly view the product prior to purchase. This helps secure the customer’s trust and assures them that the product they purchase will be high quality and in good condition. It will also help them visualize the product in their daily life, something that is not always possible when a product is obscured by a box or bag.
Eye-catching color combinations
Color plays a large role in consumer purchasing decisions. According to the theory of color psychology, humans form subconscious emotional connections with different colors. Red, for instance, incites passionate and energetic emotions, while cooler tones like blue and green instill a sense of calm and trust. Color psychology is often used in tandem with color theory when it comes to product packaging and marketing. Color theory is used by many artists to determine which colors complement and contrast each other in the most aesthetically appealing ways. Utilizing both these theories will allow you to create new and exciting color combinations that will tug at your consumers’ emotions in very specific ways. The more unique the color combinations and emotional connections, the more likely customers will be to notice and instantly recognize your products when displayed alongside the competition.
Nostalgic influence
Like color, nostalgia can have a big influence on emotion and therefore also has a big impact on purchasing preferences. Including nostalgic elements in your design can be a great feature that can make your product packaging stand out from the crowd. Drawing from vintage or retro inspiration in your product packaging can help give you an edge over competitors who are on the hunt for the next new and shiny thing. Additionally, vintage designs typically tend to feature simpler, quainter images and designs. This contrast will help draw in a customer’s eye to the product itself, rather than the overly flashy packaging of your competitors.
