Content Marketing Marketing Success Sales & Marketing

High Quality Articles Result In New Business – The Pen Is Mightier Than The Sword

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Business owners who are just starting up their business should consider some strategies in order to increase exposure online. The number one way to capture leads is through website traffic. In order to convince people to click on a website, high quality articles are a must. Those who are able to update their website with useful content on a consistent basis should be able to capture plenty of leads.

Individuals who are focusing on creating high quality articles in order to generate plenty of traffic should consider a number of different options. They can either write articles themselves and promote them throughout the Internet or hire a professional who can write the content for them. Business professionals who have a lot on their plate often choose to hire professional writers in order to save time and create articles that give potential customers a reason to read them.

New business owners who are looking to start up their business on a shoestring budget won’t have many options available to them. They will have to create high quality articles themselves and promote them accordingly. The process for doing so is not as difficult as it might seem, however, it is time-consuming. When generating content, focus on creating interesting articles that will be read and shared by others.

High quality articles start with a captivating title. Articles that have a title that captures the attention of a reader will encourage them to click on it. Since most readers judge an article by its title, spend the necessary time creating something that is unique and gives them the desire to learn more. Those who are able to generate an attention grabbing title should be able to stand out from the billions of other articles on the Internet.

When creating high quality articles, focus on the end reader; however, focus on making it attractive to search engine spider bots as well. Business owners who understand that they are writing for both people and robots should format their article accordingly. Be sure to use keywords that will be able to draw in interested readers and show spider bots what an article is about. Those who place the keywords in the title, the introduction, throughout the body, and in the conclusion should be able to capitalize on the on page SEO of their article. Business owners should focus on using these keywords 3 to 7 times, depending on the length of an article.

Another factor that business owners must consider when writing high quality articles is that it is better to create an article that is lengthy, rather than short. Ideally, any articles that are informative should be at least 500 words, if not more. Those who are looking to write a lengthy informative post should aim to write articles that are between 1500 words and 2500 words in order to give readers a full understanding of the topic discussed. These lengthy articles are generally shared more often and considered more valuable by Google’s search engine ranking algorithm.

Business owners who are interested in purchasing high quality articles should understand that there are many sources available to them. However, not all of these sources deliver desirable content. Those who are looking for the articles that are written for $5 or less will likely receive dismal results. Business owners who demand excellent articles should expect to pay between $10 and $20 per article, while being able to receive content that is engaging and captivating.

As soon as a business owner has plenty of high quality articles, they now need to promote this content in order to capture traffic. Again, business owners have the opportunity to promote their articles themselves or hire a professional organization to do so. Experts in the SMM business generally charge a significant amount to promote articles. The truth is that the article promotion business requires a significant amount of work and dedication. Ideally, a business owner should promote their articles themselves, if they have the time to do so. This will enable them to develop connections with other business owners and initiate contact with their potential customer base. Those who are actively involved in this pursuit will be able to market their business as they see best and capitalize on the benefits of content marketing.

Business owners who focus on creating high quality articles in order to drive traffic to their website should be able to create leads and in turn, generate sales.

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