Did you know that more than 85% of buyers start their journey online? Moreover, did you know that almost 50% of them state that they decide whether to trust a brand or not once they take a look at their website?
All things considered, it comes as no surprise that many business owners find it difficult to deal with the launching of a new website. Web design is a complicated process, and smart business owners are aware of it. This is why most of them are wise enough to leave the whole process of web design to professionals, thus avoiding any kind of risk.
But how do you find the best web development company for your website?
Keep reading, and we will help you identify if a web design company is a perfect fit for you.
1. They Should Listen to Your Ideas & Try to Improve Them
Rest assured that no one knows your business better than you. You know all about your products or services, and you probably have a basic idea of how you want to promote the things you offer to your target audience.
If a web development company ignores your ideas or doesn’t want to understand how the market works, be sure not to hire them. You need to hire one of the best web development companies which will hear your ideas and improve them.
A good designer would challenge some of your opinions (in a constructive way) and try to see things from an outside perspective, just like your potential customers. This is important as you want to hire an agency that knows how to design conversion-focused websites.
So, if people from the agency just nod their heads to everything you say, it’s time to pack your things and look for another web design company as you will not be getting your money’s worth.
2. Take a Look at Their Portfolio
One of the things you should consider when hiring a web development agency is its portfolio, showcasing their past work. By taking a look at websites they have already published, you will see if their style, technical expertise, and design are a good fit for your business.
Here are just some of the things to keep in mind when examining their past work:
- Is the navigation simple and natural?
- Is the content easy to read?
- Is the website responsive?
Furthermore, ask them if they have worked in your niche before. It would be a huge plus if they did.
3. Try to Evaluate Their Knowledge
As the digital world is quickly changing, so are the trends in web design. This is why you need to make sure that the web development company you plan to hire is closely following the latest trends. Moreover, it would be great to know if they are proficient with responsive web design, SEO fundamentals, and if they can take care of ongoing maintenance.
4. User Experience Should Be Their Top Priority
UX should be the key factor when evaluating your website. Even if you have a technically perfect website, you won’t get many conversions without a great user experience.
Hence, web design is far more than just mere technical stuff. It is about creating a perfect mixture of all components to design a website that will easily convert visitors into customers. When you are looking to hire a web development company, double-check how focused they are on user experience.
The easiest way to assess if they are going to understand your target audience and deliver the best UX is by seeing how well-prepared they are at your initial meeting. Did they dig deep enough into your industry to find more about your target audience’s needs and desires?
In the end, you need an agency that is equally focused on both visual appearance and content, as both are required for the ultimate user experience.
5. They Have National & Local Experience
Regardless if you are a small business or a large company doing business worldwide, you need a web development company able to help you in both scenarios.
If you hire a company that has only designed websites for local businesses, you will most likely face problems once your business starts growing. Keep in mind that web design trends are very different on worldwide (national) and local level.
By hiring a designer who can think both small and big, you will have a website that will undoubtedly improve your business.
Nowadays, every successful business has a fantastic website. If you wish to have a website that will bring many conversions, we suggest you hire one of the best web development companies in Dubai. Rest assured that you will reap many benefits in no time!