If you have something to celebrate, whether it’s a new product launch, an award ceremony you’re hosting, or otherwise, organizing a big company event can help you grab the spotlight for your brand. The impression you make matters, winning your clients, bolstering your troops, and helping you build an image of success in the market. To do that, you need to plan well.
Pick a Meaningful Venue
Your venue is more than just the space where you host the event. It is a huge part of the credibility and charm of the entire night. Look for spaces that are functional as well as visually inspiring, whether it’s a concert hall, a rooftop lounge, an art gallery, or a vineyard. Just make sure it meets all of your needs, such as AV support, breakout rooms, accessibility, and Wi-Fi. The touches that you add to it, such as lighting, stylish decor, and thoughtful ambience, can create the professional appearance that can truly impress your attendees.
Provide Transport Options
If you’re hosting the event at a venue that might be a little remote or doesn’t have a ton of parking spaces, or you simply want your VIPs to arrive in comfort, then shared transportation can be very helpful. Securing a mini bus rental shows a level of care that your attendees are going to notice. Guests tend to appreciate anything that removes the hassle from their evening, including travel to and from the event. A minibus adds convenience, ensures punctuality, and keeps the group experience cohesive, as well as allowing attendees to relax and network on the way.
If You Want To Win Their Heart, Go Through Their Stomach
There’s nothing that pleases a crowd like great food. Whether you’re planning an elegant dinner, cocktail hour, or interactive food stations, make sure the catering is high quality, diverse, and well-presented. Be sure to collect any information you need, like dietary restrictions, and provide vegetarian, vegan, and gluten-free options. Working with a catering company, you can even add a signature drink or snack that matches the theme or mood of the event. Good food paired with good service is the key. If you need to pay extra to enlist more waiters and avoid delays, do it.
Add the Personal Touch
You want your guests to feel like more than just one face in a crowd. You want them to feel like you have invited them and want them, specifically, to attend. As such, even small things like personalized welcome notes, branded name tags, or custom swag bags can make a big difference. Of course, taking the time to greet guests individually can make a big difference. Even if you have to rehearse a little preamble conversation with them to make it clear that you want them there, it can turn a standard event into a personal experience.
There are many mistakes you can make while planning a company event. The above tips don’t guarantee that absolutely everything will go smoothly. However, they can ensure that you’re taking care of all of the biggest needs of the night.
