Many of us assume that successful marketing involves investing lots of money. But what if you didn’t have to spend a single cent? The internet has helped create all kinds of new marketing platforms – including many that are free to use. By embracing these free sources of marketing, you can continue to promote your business even during times when your business is financially struggling. Below are 7 examples of ways to promote your company for free.
Send Promotional Emails
It costs nothing to send an email. These can be a great communication tool for reaching out to new prospective clients. You can also use emails to reconnect with past customers. Nowadays, people receive masses of emails every day in their inbox, so you need to find ways to stand out. Mastering the art of creating catchy subject lines can help you to increase the amount of people that open your emails. This article provides a few winning subject line tips.
Publish Blog Posts on Your Site
If you’ve already got a website, you could consider publishing blog posts on it as a free marketing strategy. Blog posts provide new doorways into your website – they can boost your presence on search engines and give you unique content to share on social media. Blog posts can also be an opportunity to show off your knowledge and build credibility as an expert in your field. While some people pay copywriters to write blog posts and pay for stock images, you don’t have to spend anything on blogging – you can write blog posts yourself and use free stock images.
Be Social on Social Media
Social media ads are the easiest way to build brand awareness on social media, but they involve spending money. It is possible to create content that goes viral organically, however it isn’t easy without already having lots of followers. One of the best ways to stand out on social media is often to interact with other people’s content. Commenting on other posts can help you to make a name for yourself and help you build connections over time. Meanwhile, when people comment on your posts, make sure to reply to them.
Use Keywords and Hashtags
Keywords and hashtags are a way to make your content more searchable. Adding keywords to web pages and blog posts increases your chance of ranking high on search engines when people search for these terms. Hashtags can meanwhile be used to label social media content and attract social media users searching for these topics. There are free keyword research tools you can use, as well as tools to find trending hashtags. Make sure that keywords and hashtags are relevant to your content to avoid it looking spammy.
Explore Nonprofit Advertising Companies
There are nonprofit companies out there that can provide free advertising services. This advertising is carried out by students looking to build experience. Such a service is a great way to save money on marketing, while helping student interns to build a portfolio.
Encourage Existing Customers to Leave Reviews
You can also advertise your company for free by encouraging your customers to do it for you. Positive online reviews are one of the best ways to build trust and improve search rankings. Connect with past happy customers via email and kindly ask if they’re willing to provide a review – many will be happy to oblige.
Join Free Local Business Groups
There could be free business groups in your area that you can join. This is a great opportunity to connect with local business openers and potentially find new customers or come up with cross-promotional strategies. Such groups could include in-person groups or online Facebook pages. Be wary that some business group may require you to pay to be a member.
