If you’re in the middle of setting up a construction company, you’ll know that there’s a lot to think about. From suppliers and manufacturing to smaller things like setting up a business bank account or coming up with a good name, you’ll be deep in the trenches for the next several months.
With so much to do, it’s easy to let more unassuming, yet important elements of your business slip you by, and one common area people neglect to think about is their website. Given its importance in funneling clients, however, you don’t want to skip this step; here’s what you need to know to set up a page that supports you properly.
Getting Your Branding Right
A key part of a great website is how it looks: the aesthetics of the thing go a long way in making your business look professional and conveying a high-quality image, so you want to be crystal clear about your branding.
Branding refers to the colors, fonts, language, logos, and anything else that you can attribute to a certain ‘feel’ that customers recognise and quintessentially you. For a construction company, your website is one of the main areas where you can showcase your style, so spend some time with your graphic designers to conceptualise something that pops!
Include an About Us Page
While many businesses forget about it, an about us page is a crucial part of any business website. Where it was usually leaflets and flyers that did the job back in the day (and make no mistake, these analog methods can still be useful today), this section of the website does the heavy lifting in terms of selling your business with high-quality copy.
It’s where you’ll inform potential customers of why they should pick you, discussing what you offer in a nutshell, as well as including a brief piece about how the business started. This is the most important part of writing on your site, so take your time.
Add a Portfolio
When a potential customer decides they like the look of your business and want to investigate further, they’ll want to see some of your previous work.
Your portfolio section is where you’ll truly sell yourself as a competent construction company. As the saying goes, a picture is worth a thousand words, so show off your best work. One of the great things about a website is that you can create a portfolio with as many photos and testimonials as you want, whereas with posters and flyers, there’s only so much you can fit on the page.
Wrapping Up
Hopefully, you’re feeling inspired to get stuck in and design your first website. It’ll take some time and effort to get things right (and it’ll evolve, of course), but you’ll be surprised at how much it contributes to your overall success.
There’s much more to it than there was time to cover in this article, so be sure to do some research to discover specific web design methods for construction companies that go beyond the basics. Good luck!
