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Marketing Success Sales & Marketing

Social Media Trends Helping Small Businesses in 2021

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Did you know that around 47% of the internet users in the world aged 15-65 have increased their time on social media lately? Adding to your surprise, these users weren’t just scrolling and watching funny videos; they were actually browsing E-commerce rising sales.

With every passing year, social media takes up more and more space on the business’ marketing plans. Because of its agile approach, the managers are trying really hard to adapt to the latest social media trends and exploit the available technical opportunities to launch the sales rockets.

Therefore, if you also want to know how social media will play an important role in your business marketing plan in the upcoming years and why it is high time to consider it as a valuable asset, keep scrolling through the article. Let’s take a look at some of the social media trends that can take your business to a whole new level.

Live Streaming Is Dominating

According to industry professionals, social media live streaming is indeed authentic, dynamic, and engaging. During the pandemic, the traditional platforms were at their best in the past year, but live streaming on those platforms definitely saw some stratospheric increase in its popularity.

Taking complete advantage of this popularity, business owners started connecting with their target audience in real-time. In fact, it is also noted that live videos are gaining 5 times more customer interactions than the pre-recorded ones. That’s really huge in the online world. So, get streaming, reach out to your audience and let your brand gain the traction it actually deserves.

According to the digital marketing professionals at Design ME Marketing, small businesses often struggle to keep up with the latest social media trends. But with the help of adequate brand consultation and running creative ad campaigns, one can easily meet the gap.

The Adoption of Augmented Reality

When someone speaks about augmented reality, do you also think about virtual reality games? If yes, then you are clearly mistaken! AR or augmented reality is making its way into social media marketing with its innovative tools and seamless integration.

Let’s understand this with an example. Generation Z is obsessed with face filters. And platforms like Instagram and Snapchat are using AR to fulfill the “filter needs” of the users. But the question still remains unanswered: How can it benefit your small business? Well, that’s what we are going to talk about now.

Today many prominent business owners are using branded filters as a brand promotion strategy on social media. For instance, a certain company that is a huge brand in the food industry actually created a Snapchat filter designed to change the face into the product they served. And that was a huge hit amongst the users.

So, that’s how small business owners can create a buzz about their brand amongst your target audience with the help of augmented reality.

Reels Are Igniting Organic Exposure

In 2020, Instagram launched a superhit tool that enabled the users to create a 15-30 second video and upload it for the followers. Now, many business users saw this as a creative opportunity to give their viewers a unique look at their brand. According to industry professionals, 8/10 businesses saw elevation in customer engagement after they started uploading creative content in the form of Instagram reels. Basically, it can be used to build a personal connection with the audience and followers. That’s so cool!

Final Words

It is not easier for small business owners to create a distinctive place for themselves in the market. Thankfully, they can use social media and the trends mentioned above to stay in the game for a really long time.

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