Your vision of starting a spa business may be to offer people the ultimate in relaxation, but doing so may seem like it’s anything but. Starting any business is a worthwhile, yet very difficult journey, and while most of the core dos and don’ts extend across all fields, there are many that will be unique to your given area.
In this article, you’ll learn about a few considerations for starting a spa business that you probably haven’t thought of.
The Importance of Uniqueness
One of the main things people will want to know before they book a spa session with you, is what separates your business from the other centres in the area. There’s no end of spa treatment facilities these days, offering everything from special facials to deep massages, so you’ll need to drill into what will make you stand out. Relaxation is all about engaging all the senses, from touch to smell, so think about how you can capitalize on this.
Focus heavily on the details. Take lighting, for example – this is hugely important for creating the right ambience. Look into colour-changing LEDs that enable you to fully customize the mood. You should also think very carefully about the sorts of scents you’ll be using, and smaller aspects like the quality of the gowns you give people upon entry. In this field, the small stuff really matters.
Think Carefully About the Technology You’ll Use
As is the case with all areas of business, the integration of technology within the health and wellness industry is becoming increasingly important.
Some of the best systems utilize digital kiosks to allow users to alter and tailor certain aspects of their experience, from intensity to lighting. Then, if you have a facility spanning multiple different rooms, you’ll likely want to employ a digital tap-in system.
Which features you’ll use are considerations in their own right, but you also have the individual variance between different models – do you know the difference between a resistive touch screen vs capacitive, for example? Learn as much as you can about the latest tech and how you can use it to improve customer experience.
Optimize Your Layout
When it comes to running a spa, layout is everything. The last thing you want is your customers getting lost and frustrated, so it’s key to organize the floor plan and room layout to have a natural flow.
Think hard about where your customers will start and end if they’re paying for the full experience. Ideally, things should follow a loop, as this is the simplest way to design things. You’ll also need to factor in where laundry will be done as well as waste management, and keep this area away from the customer’s path and out of sight if possible.
Wrapping Up
Hopefully, this article has offered some food for thought as to what extra steps to include in your spa facility planning. There’s plenty more to go through, of course, but everyone has to start somewhere. Good luck!
