Marketing Success

Things To Know Before You Install a New Business Sign

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If you’re looking for a simple, effective way to get your business noticed, business signs, no matter the type, are the way to go. Most signs are recognizable from far away. Depending on where you place them, they can advertise your brand, products, and services to dozens, if not thousands of people a day. Installing a new sign might seem simple, but the process is more complicated than you’d think. You must choose the right kind of sign, understand how it’s installed, make sure to get city approval and any necessary permits, and follow the proper installation and safety procedures. Let’s look at some important things to know before you install a new business sign.

Picking the Right Kind of Sign

Signs come in all different shapes, sizes, and forms. Depending on what you’re looking for, some signs work better than others. An awning sign is a great way to show off your logo and branding. A directional sign will help you show customers where they need to go. Larger signs, like pole signs, are great for advertising your business to passersby, whether they’re walking or driving in a car. Different signs have different installation processes. Some signs, like yard signs, are easy to install on your own. For others, you might need the help of a professional installation service.

City Approval and Permits

Before you install a new business sign, you should know what official documents you’ll need. You need to follow certain rules and regulations for your location. There are size and design requirements, and in some areas, a council must approve your sign before you can install it. If you don’t follow local bylaws and ordinances, you might be forced to take your sign down, or even face a fine. To avoid any unwanted surprises, make sure you have city approval and the necessary permits before you start installing your sign.

Safety First

The easiest way to avoid any injuries is to hire a professional for sign installation. A professional has the tools and expertise to install your sign correctly, comply with any ordinances, and avoid mishaps. If you’re installing the sign on your own, make sure you follow proper safety procedures. You might have to climb ladders or use tools you’ve never used before, so read up on the right way to use them.

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