If you want your business to grow online, you need to look at innovative ways to grow your market. Content marketing and a content strategy plan could be your secret weapon to help your business grow and bring in more revenues
What is content strategy? Howard Mittman, President of 888 Holdings U.S defines it as a list of objectives using blogs and video content to make others aware of your products and services. Here are some things to keep in mind when you’re coming up with a content strategy plan for your business.
1. Think About Your Visitors
Who will want to read the content you provide? Who will watch your videos or listen to your podcasts? More specifically, who do you want coming to your website? The answer should be potential customers. Think about who they are and what their interests are. If you can come up with material that they want to read, you’re on the right track.
You want to reach two groups of people with your content: those who don’t know they have a problem, and those who are already using your services or products. Think of content that will resonate with your readers and give you credibility.
2. Carve Out a Niche
You may want to reach every single person out there, but such a goal isn’t realistic. You’re more likely to drive up sales if you focus on a much smaller segment of the population. Look at your competitors and then think of a solution they aren’t providing.
If you can offer something few others do, you’ve got a profitable niche that will bring healthy returns. Focus on that group of people and provide the content they want.
3. Choose a Format That Works Best With Your Audience
Some people prefer reading information online while others like watching videos. Still, others like listening to podcasts while they drive to work or do household chores. Choose a format that will work best with the people you want to reach. Do research on what those types of people prefer.
4. Come Up With a Content Budget
Marketing efforts often fail because companies don’t spend enough money on marketing. The same goes for a content strategy plan. It costs money to hire video production teams and web content writers. Come up with a realistic budget so you can have quality content your audience will want. A good rule of thumb is to spend between 2% and 10% of your sales revenues on marketing.
5. Plan Your Content Around Topics
Focusing on specific topics helps you get your message out in an effective way and establish yourself as an expert. Focus on problems your customers may have and solve them with informative content.
Make sure your content is evergreen so that it retains its value for years to come. That way, you’ll continue to bring in new customers who appreciate the information you provide and want to buy from you. Your company will grow and bring in new sales.
