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Factors That Can – and Will – Affect Your Startup

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Just like with a plant, there are many factors that can affect starting – and growing – a business. When you are in the ocean in a sailboat, you cannot control the direction of the wind.  But you can adjust the sails to suit your direction.

There are many factors that influence things in the business world, and while some are uncontrollable, most can be used to your advantage so that your business has the greatest chance of succeeding.

The choices you make when starting your business will affect it as you embark on the journey, as well as along the way. You therefore need to pay attention to the following points to avoid any mistakes…

1. Competition.

This will, of course, depend heavily on the type of business you are going into. But regardless of the industry, local competition will always be a concern. Opening a business selling certain products can be highly competitive if there are other businesses selling similar products or services.

While it might be a great thing for customers who will now have more options, unfortunately you may not generate much revenue unless you learn how to differentiate yourself. This means knowing your target audience, knowing the landscape and a willingness to truly tap into why you are better. Marketing campaigns will be essential to your success – whether you go it alone or use professional services like AdInfusion.

2. Employment

Since you are starting, you need to have a team that will support you and lead your business to success. Hiring locally will cut down the recruitment costs since you won’t have to pay for relocation expenses. The people living in your community have great talent and since they understand your local market, can play a major role in growing your business.  Another option is to outsource.  Sites like Upwork are perfect for identifying talent that’s well-versed in everything from sales to finance.

3. Traffic

The people who see your advertisements and promotional content are important. The more people you introduce your products and services to, the more customers you’ll have. Let’s use an example where the conversion rate for your new business is 0.01%. This means that only one person out of the 100 who sees your ads buys from you. If you can get this number to 10, 000,that would result in 100 new customers. Do your best to increase your exposure – both online and offline–and watch your sales revenue grow.

4. Regional Support

Start your business in an area where small business startups are encouraged in the form of grants, loan availability, local support groups, taxes, and business friendly regulations. Incentives that encourage people to start businesses by creating a pro-business environment are more common than you think. It just takes a little research to learn the lay of the land.  As the old saying goes, location, location, location.  So be sure to choose your business location wisely.

5. Convenience

When starting a business, you have to think about what’s going to be convenient for your customers. Just keep in mind that while you’ll never be able to please everybody, do your best to accommodate as many as you can. Even if your business is located a distance away, make sure your customers have an easy access to transportation, including bus terminals, train stations and easy access to taxis.

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