The new mainstream, when it comes to online marketing, is gradually shifting from computers and laptops to mobile phones, with about 96% of Americans owning one as of 2018. Only about half of that percentage own a laptop or computer. Thus, mobile phone marketing presents business owners with a much wider audience to reach, if only they know how to take advantage of it. So, in this short article, we will take a look at some tips business owners can use to improve their mobile marketing strategy and access the opportunity that awaits them.
1. Improve Page Loading Speeds
As of 2018, Google started using page loading speed as a ranking signal for any mobile search done. This means that your search result ranking will be very low if your mobile-phone-compatible website loads very slowly. And this will have a negative effect on your marketing and advertising strategy. Another strategy to use for your site is allowing for voice search.
A growing number of mobile phone users are beginning to prefer voice search instead of typing in their query. One way you can optimize for voice search is by finding out what type of voice search questions people might use to locate your site. Unlike text searches that usually come in word fragments, voice search mostly comes in the form of full sentences.
2. Create Mobile-Friendly Marketing Content
If your marketing content, such as your marketing emails and advertisements, are not mobile-friendly, then you need to redo them. Research shows that more than half of emails are opened on smartphones and not computers. Thus, to make your marketing content mobile-friendly, here are a couple of things you need to keep in mind:
- Make your subject lines short. Mobile phone screens can only allow a smaller text size because of the small screen size compared to a computer.
- Maximize the impact of your email by using a catchy preheader text
Also, it is best to announce your promotions through text messages instead of emails. This is because most of the marketing emails end up not being read. Text messages, on the other hand, are usually opened. Take advantage of service providers such as Drop Cowboy to provide engaging texts and voicemail marketing to your audience.
3. Local Marketing
Most people who use mobile phones for search queries look for businesses and services near them. Thus, to put your company in a position to get more location-related traffic, there are a few things you can try:
- Ensure that your Google My Business Page is always up-to-date.
- Try to enlist your business in as many local directories as you can
- Make it very easy for potential customers to be able to reach you. You can do this by displaying your phone number, location of your business, and email address on every business page you own on the internet.
- Make sure your content strategy is designed around local keywords. This means using local names and terms such as street name, a neighborhood name, etc., will make it easier to locate your business.