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The Top Reasons Why Google Isn’t Ranking Your Business Site… and What You Can Do About It

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Google ranking really is so important. If you want your website to be a hit, then you have to make sure that you do everything you can to improve your position in the search engine regardless of the keywords that your audience are using. If you want to help yourself then there are a few things that you can do. Take a look below to find out more.

Length of Content

Google loves long-form content. The main reason for this is because it gives way more value to its users. If you think that your audience probably doesn’t have a great attention span, then you are wrong. People tend to prefer in-depth business solutions when compared to short or weak solutions. The main reason for this is because it reduces the amount of time they need to spend researching. Data has shown time and time again that longer data is always the way to go when compared to shorter data, so if your content is short then there’s a high chance that this is your problem.pexels-photo-374016-315x210

Source: Pexels (CC0 License)

Keywords in the Description Tag and H1 Tag

The title tag is a very important factor when it comes to on-page SEO. Google considers it when listing websites. When you look at the data by Moz, you will see that title tags that contain a keyword tend to perform better when compared to those that don’t. The main thing that you need to do here is make sure that you are using keywords in the right place. The description you use, along with the H1 tags really make a difference to your user’s search so it’s important that you keep that in mind. If you need some help then Gotch SEO can easily help you with your tags.

Keyword Frequency

When a keyword appears more often when compared to others, it then serves as a factor for your content. You have to make sure that you are including your keywords often enough and that you also do everything you can to measure the density. If you don’t then you may find that your ranking suffers, and this is the last thing that you need.

Image Optimization

You should make sure that you are optimizing your content as much as possible, but you also have to focus on your images as well. If you don’t then you may find that you are not able to rank high enough and this is the last thing that you want.

Multimedia

Multimedia is what online users want. Google wants to give it to them as well. It doesn’t matter whether you look into images, videos or even infographics, because you have to make sure that whatever you are using is high quality. If it is then Google will take it into account for ranking signals and therefore push your content higher.

Inbound Links

Google wants to see as many links from as many sites as possible. The one thing that you need to know is that it also pays attention to the general quality of the links as well. The links have to come from high-quality sites and authority sites. If you are using link farms, then this won’t be doing you any favors.

Loading Speeds

All pages have to load up quickly because if they don’t then this won’t be providing your users with the best experience. Google have confirmed how important speed is when it comes to your content and you may have even heard that the algorithm puts it as a priority as well. This is somewhat true, so make sure that you don’t have too many images and that you also put a main focus on efficiency.

Content Updates

The Caffeine search index is entirely focused on providing new or updated content to users. This is especially the case when you look at time-sensitive searches. If a user is able to find fresh information and if they are able to find what they need through their queries, then this will make a huge difference to their search experience in general.

Broken Links

Too many broken links can easily indicate poor site maintenance. Google discriminates against any kind of negligence or even abandoned sites, regardless of the content that is provided. Google have their own Search Quality Rating Guidelines and it doesn’t matter how great the content might be, because if you have bad links then this will really go against you. The other things that you need to take into account include broken links and lack of moderation in the comment section.

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