Twitter is unequivocally one of the most amazing things that has ever happened to socialΒ media. With the uncanny ability of reaching out to millions in a flash, an appropriately tailoredΒ Twitter campaign is bound to bring your blog, brand or business more good than whatβs possiblyΒ imaginable. On the other hand, even the slightest of mistakes at Twitter are known to recoil allΒ the way back and significantly dent your loyal follower-base.
Depending on your conduct at Twitter, your activity can morph either into 140 (or less)Β characters of glory paving way for brand endorsement, or an utterly pungent string of infamyΒ leading to disaster. So, how do you stop the later from taking place? Well, by avoidingΒ widespread inexcusable twitter mistakes – a whole dozen of which are presented below:
1. Sticking with the default twitter background:
For many, adhering to the default twitter page layout has been found to blow the dream ofΒ accelerated twitter network growth to smithereens.A turtle-paced growth rate has a lot to do withΒ your twitter page background. The right approach is replace the defaults with a catchy custom-built background design that stands out from the crowd. The big guns have been backing thisΒ strategy since day one, its about time you do the same. Youβre not a photoshop ninja is it? AΒ number of paid (and free) design services can be put to the best of use in that case.
2. Using an irrelevant display picture:
Whether yours is a budding startup or an established business venture, its worth the time andΒ effort to make that your display picture has a strong connection with you or your brand. TheΒ relevancy has to be strong enough such that the prospective followers are need required toΒ think the relationship out, even if it is for a split second. In fact, the display picture should beΒ should serve as the starting point for the all important viewer-to-follower conversion.
3. Following too many people:
Another unforgivable mistake made by the majority at twitter is following too many people. LetβsΒ get this straight. Your goal is to be famous, check. Youβve got a few hundred followers, check.Β You, on the other hand, are following like a jaw-dropping five thousand something – ouch. ThisΒ is where things are destined to go wrong. The equation only makes you appear more like a no-good despo, on a hunt for follow-backs to spam them with pesky content. Its way better to goΒ slow and allow the follower-base to expand naturally.
4. Tweeting a plethora of personal updates:
The last thing you would want to do is flood your loyal follower base with a gush of personalΒ tweets. Sure, updates on that amazing dinner you had this weekend might be of some value toΒ those following you. Sending out tweets while nibbling on a cookie, however, makes little sense.Β Followers eventually lose interest, and such practices eventually render brand related tweets being ignored – something you would never want for yourself and your venture.
5. Not leveraging the retweet (RT) feature:
The retweet feature constitutes the core philosophy of content endorsement on twitter – anΒ equivalent of βLikeβ and βShareβ combined. Not making use of the RT feature extensively canΒ lead to one or more consequences.
The follower base naturally expects you to keep them updated with the latest from your nicheΒ in general. And that includes sharing content generated by established names within yourΒ business domain as well. With that not being done, the followers might label you as beingΒ outdated, sluggish or overweening. The same also serves as an excuse for followers notΒ retweeting the content you present them with – what goes around comes around, as they put it.