Do you feel as though your digital out-of-home ads aren’t as effective as they could be? Maybe you know that you need to make some changes, but you don’t know how to go about doing this. Either way, if you want to make a big change, then this guide will show you what steps you can take to try to find ways to be proud of your end result.
Consider Contextual Messaging
The first thing you need to do is take the time to consider your contextual messaging. In DOOH advertising, you need to take into account the context, the physical environment, or anything else that has a significant impact on the ad. A DOOH ad can run on a huge variety of screens, and all of this can impact how the audience views the ad as well. If you want to help yourself, then you need to make sure that you are mindful of who is going to be seeing it and how it’s going to affect them. If you can do this, then you will find it easier to get the end result you need.
Pay Attention
Another thing you need to do is try to pay attention to the ads you are having. Color is everything when you are creating your own ads, and it’s also a major driver of attention as well. Contrasting colors are great if you want DOOH ads to stand out, and you would be surprised at how the color effect of a specific environment. You also need to be mindful of the colors that are going to be surrounding your DOOH ad. If you have an ad with bright blue colors and you put this against a grey cityscape, then this will stand out a huge amount, but if you put the same ad against a blue wall, then this won’t be half as effective.
Consider Time
Another thing you need to do is consider time. Dwell time is the amount of time that a viewer, or a person, is likely to see the ad for. DOOH ads are seen by people as they move throughout their day, and they also shape how they tell their brand story. If you have a highway billboard that is seen by people who are moving past, then you might not get enough time to get your point across, but if you put your ad at a bus stop, then someone who is reading your ad may take their time and really take in what you have to say. When activating venues that have a longer dwell time, advertisers can easily expand on their creativity and dive deeper into things like storytelling.
Include Product Imagery
Another thing you need to do is try to take into account things like product imagery. Human brains process an image up to 60,000 times faster than text, so you need to keep this in mind if you can. You also need to find ways to strengthen the connection that people have between your brand and what they are looking for. If you can do this, then you will find it easier to feel more content. If you want to launch your DOOH ads instantly, then there are many sites out there that can help you with this, so make sure that you keep that in mind.
Be Generous with Branding
Another thing you need to do is try to be generous with your branding. You need to make sure that you consider your logos and that you also focus on things like storytelling, if you can. By doing this, you will find that it is easier for you to connect with advertisers. If you can integrate your branding into your copy, then this will help you to not only stand out, but to also make sure that you are appealing to the right people and at the right time.
Video and Animation
Focusing on video and animation is a great way for you to stand out from the crowd. It’s very easy for movement to draw attention, and it can also increase engagement as well. If you have a creative team, then you should consider using them to drive impact even more. If you can do this, then you will find it easier not only to get the result you need but also to make sure that you are not making the mistakes that so many people make, which is launching static ads that do not have any way to connect with an audience who is on the go or that don’t draw the right amount of attention overall.
