Elearning has been around since the birth of the internet (and even before). But it is only recently that the industry has begun to break out and start dominating traditional training. Thus, there’s a lot of money up for grabs for entrepreneurs who can figure out how to market their services effectively.
One strategy is to use webinars: conferences held over the internet designed to answer questions about a company’s eLearning courses, and promote them. Webinars aren’t just a marketing gimmick to attract email addresses for your email marketing campaigns: they’re something that can boost your business.
Entrepreneurs in the eLearning industry know that their sales funnels can be lengthy. It often takes several months between the first engagement with customers to the final sale. The main reason for this is that it is challenging to target decision-makers in organizations online. Sure, you can get your advertisements in front of lots of people, but it’s less likely that they will be individuals who have the authority to spend money on your services.
Here’s where webinars can help. As you’ll read in the following infographic, webinars attract a large proportion of people who can decide to buy your training services. What’s more, key decision-makers are more likely than regular workers to attend a webinar. After all, they want to know what they can do to make their workers happier and more productive.
Would you like to find out more about the benefits of using webinars to marketing your eLearning business?
Find out more below.