Marketing is such a huge part of growing your business, and yet there are so many avenues to take that it can seem overwhelming when you have to pick just one. Digital marketing specifically can be an especially daunting task, especially if marketing isn’t one of the subjects you have a background or education in. We’ll show you what to avoid when starting a digital marketing campaign so you can prevent yourself from falling into any common traps.
Having a Lackluster Website
When you start a digital marketing campaign, you’re essentially inviting new customers to look into your company further. Since this is the case, you want them to have something to actually look at when they search your name. A mediocre website is a very quick way to get customers to leave without thinking twice. Shell out for some professional video production and web design to really capture the attention of potential customers with your website.
Not Knowing Your Target Market
Marketing is all well and good on its own, but if you don’t know who you want to reach with your message, you’ll just end up wasting a lot of money on people that aren’t part of your target audience. Defining who your target market is will give you more guidance as to how to go about your digital marketing campaign. You’ll have more of an idea about where they spend time online and what kind of messages speak to them more.
Trying To Use Clickbait
The truth about clickbait is that more and more people know how to avoid it every single day. Clickbait is so blindingly obvious now that any use it once had is pretty much over with. In fact, clickbait is something you want to avoid when starting a digital marketing campaign because it makes your company seem illegitimate, and it gives off the vibe that you want to take advantage of people. Honesty is the best policy when it comes to marketing unless you want angry and frustrated customers.
Creating Pipe Dream Goals
Goal setting is a powerful tool that executives in all varieties of industries use to get ahead, but the most important part of goal setting is to create goals that are attainable. Your fledgling business won’t reach a million different customers in its first year without a true miracle, so don’t make that a goal because you’ll most likely end up disappointed. Look to businesses similar to yours and base your goals off their past results as they grew for a better idea of what an attainable goal looks like.