If you have chosen to go it alone and run your own business then first of all, good for you. This is an amazing challenge to take on and one you can be incredibly proud of when it pays off. However, you may be met with hurdles and difficulties along the way. How you handle these will say a lot about you as a business owner. If you are wanting to grow your business then check out the article below to find out some ways you can do this.
Hire the Right Team
Probably one of the most important parts of running your own company is hiring the right team. These could be individuals that stick with you for many years so you want to get it right from the start. Failing to do so could not only result in a high employee churn rate, but also unhappy employees who don’t have much productivity. You need to be checking resumes and references before you hire anyone to make sure they have the experience they are stating. If you don’t want to go through this process yourself then you could get in touch with a recruitment agency.
Address Health & Safety
If you want your business to have steady growth then you will need to be on top of any health and safety concerns that crop up. If you are making your own products then you may need to send these off to chemical testing labs so they can ensure they are safe for the public to use. The last thing you want is to make perfumes or room fragrances and customers get an allergic reaction. You could use a health and safety officer as part of your business so they can manage it all on your behalf.
Use the Right Marketing
When it comes to your business, you need to be using the right marketing techniques and strategies. There is no point using leafleting if you are an online only business, as this won’t help you gain more customers at any point. However, two of the most popular choices for techniques include using social media and video marketing. With video marketing you place a video on your website stating who you are and what you are about, this gives a more personal approach to your customers. Social media means you can choose which platforms you are going to use, you don’t have to use all of them. Decide your main demographic and this will encourage you to use certain social media platforms.
Improve Website
Finally, consider how well your website is working and what your customers and clients have access to. If your website is always freezing or being down for maintenance then you could be losing out on vital sales. Without sales, your business can slowly head down the pan and nobody wants this. You can monitor click rate on your website, this gives you an idea of how many people are scrolling, visiting your page, and making purchases. You can improve your website by chatting to a web design and developer.
Hopefully you found this article helpful and it gave you some ideas on how you can create a business that stands the test of time and thrives.
