E-commerce has seen exceptional growth ever since the specifics of the ongoing pandemic encourage consumers to stay home. As a result, more people now choose the convenience of shopping online and having their orders delivered to their doorsteps. While there’s no arguing that e-commerce growth will continue to surge, taking steps to expand your e-commerce startup might be a bit challenging, especially because so many entrepreneurs have taken up the opportunity. As a result, the competition out there is pretty tough, so your expansion approach will have to be practical, affordable, and effective.
To help you expand your store without harming your cash flow and enhancing your expenses too much, we have listed a few straightforward approaches to promote your e-commerce store’s expansion.
Prioritize Superior Delivery Services
If your customers are still waiting 7-14 working days to receive their orders, likely, your customers aren’t too impressed with the slow processing of your business’s deliveries. When considering that the most successful e-commerce sites, such as Amazon and several others, ensure their customers can receive orders within a few short hours after checking out, you should follow suit with competition and ensure your customers have a few different delivery options to choose from. Finding a courier, such as Florida couriers, who offer same-day delivery and several other convenient delivery options is best to streamline deliveries and secure repeat orders, boosting sales simultaneously.
Vamp Up Customer Service
If your customers cannot get hold of you at any time, they will likely feel as though their feedback, complaints, or even praises aren’t appreciated. This can drive away your target audience. Your customer service standards must be high and considering options that ensure you can engage the customer and all their queries and complaints at any time of the day or night is essential. For this reason, you should consider outsourcing customer service agents or consider after-hour answering services to keep this area of business functional 24/7.
Expand Marketing to International Heights
The best way to expand your e-commerce business is through suitable marketing tactics. And this is easier than you might assume. To do this, you must search for a reliable and professional digital marketing agency to outsource your marketing needs. Outsourcing is affordable, and so are digital marketing practices. And because expanding your audience is the best way to boost sales that allow for further expansion, this is both practical and effective. Or, you can also learn to use different marketing tools or programs such as HubSpot to reap its benefits. For instance, learning and using Hubspot lead status can help optimize your sales enablement strategy and funnel reporting.
Grow Your Email List
The more extensive your email list of leads, the more potential business you will have. And the most effective way to grow your email list is to find quality leads, which is simplified with the help of lead generation tools. This software will find your leads for you, and you’ll only be left with the effort of reaching out to secure sales and brand-loyal buyers.
Outsource Sales Experts
Sales can be a costly department for any business, and you might not have the time to handle the workload independently. Instead, consider outsourcing sales on a commission-only basis. This means you will only be paying service providers for actual sales, and the costs are also relatively low for such service. The more sales your store has, the more your e-commerce startup will expand.