When it comes to running a business, there are a range of different things that you might want to do to make it enjoyable. Of course, there are always going to be things that you do in business that are hard or stressful – that’s normal. But, it doesn’t mean that every single thing you do in business is boring or hard! Instead, there’s a lot of things that you can do to make being in business magical! And that’s the way that it should be. One of the ways that you get to do this is with branding. Creating a brand is always a lot of fun. And it’s always great fun to make sure that you’re bringing the brand alive with all of the activity that you’re doing.
This is what’s most important. As you’re looking to bring your brand alive, you need to make sure that you’re working on activity that aligns with your goals. The way in which you present your brand is so important. Not only that, but you may find that you need to be able to talk to your audience with the brand messages and activity that you’re choosing. But, that can all be a lot of fun. And, one thing that is really important to remember, is that with your activity and messaging, you really want to bring your brand alive! Let’s look at some ideas to help you do that this year.
1. Create Your Fun Brand Profiles
To start with, you need to make sure that you have the right profiles online. Yes, you know that it’s important to be active online, but you also have to be sure that you’ve created the right branding with that profile too. So, make sure that you have branded everything expertly and that it’s abundantly clear that your brand is there, with your imagery, design, language, and content.
2. Be Active (& Entertaining) On Social Media
Then, you will want to make sure that you’re being active on social media too. Setting up a profile isn’t enough – not is branding it correctly. You then have to make sure that you’re active and entertaining. Schedule content that is important, but also have fun while you’re being responsive too. That’s what social media is for, after all – fun as well as connection.
3. Brand Up Some Merchandise
We all love merchandise. Customers and clients also like to get useful merch that they can use throughout their lives. And that’s where you have to nail this. The products you choose to get your branding on not only have to look great they have to be handy! You could opt for fun travel gifts or things that are useful in the kitchen. Either way, this can help you to get your brand name out there – especially if you choose a style of merch that is related to your industry.
4. Host Fun Events
If there’s something that is always fun to do, it’s hosting events. Events are not only enjoyable for you and your guests, but they can create fantastic content for social media and press releases too. Whether it’s an intimate dinner with your best customers or a party with bloggers and influencers, it could be just what you’re looking to do to generate a lot more buzz around your business.
5. Create Engaging Branded Content
Now, you know that you need to create content online. And this is really not just your social media – but blog posts and content for your website too. Yes, you want to make sure that your site is SEO-ready, but it can still be engaging. Ensure that the language you use is on-brand, and that you can engage people to keep them on-site too.
6. Run Exciting PR Campaigns
PR is just as important today as it always was. However, you can definitely look to have a lot more fun with it than you may have first thought. Try to push the boundaries and be more entertaining with your PR messages, to support the other activity that you do.
7. Theme Your Launches
Finally, something that might work to not only get a lot of interest from customers but tie nicely into your other marketing efforts is working with themes. Whenever you’re working on a product launch, it’s fun to do something themed. Maybe you have products centered around butterflies or pink or anything else and brand the marketing alongside it. This will get a lot of attention and if you pick something trendy, your audience will love it.