Marketing Success Sales & Marketing

Choosing the Best Content Formats

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As a content marketer, one of the major challenges you face is finding new content ideas.

Whether it’s for your website or your social media profiles, content marketing is the bread and butter of a complete digital marketing strategy.

But finding ideas to publish content regularly can be hard especially if you’re a small business or solopreneur. To solve this problem, you first need to understand which content type aligns with your goals. Not only that, but it also has to be the right type of content. But how do you choose the best content format?

There are many factors you need to consider. Start by asking yourself these questions:

  • What content formats do my competitors’ users interact with the most?
  • What type of content do my current users or followers interact with the most?
  • What are the resources I can dedicate to creating content?
  • What outcomes do I hope to achieve with this content?

Make sure you’re content is aligned with the stage of the sales funnel your users are in (awareness, interest/evaluation, transaction, or retention). to help you decide on that, you can use this content types wheel:

If you’re still not sure whether a content format will work for your business goals, you can use this flowchart to assess this:


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