Do not make the classic mistakes with your email marketing strategy that could cause your business to lose customers. By avoiding the pitfalls and following errors you can reduce the chances of losing revenue as well as reputation.
The following email marketing mistakes that are easy to avoid with a little extra effort include:
A Botched Subject Line
Many of the subject lines in emails are truncated. This will cut off the last couple of letters in a subject line – this could create a very bad first impression. You need to carefully edit the email and determine how it will appear in your customer’s inboxes, prior to sending it. This means that you must test the results. First. If your emails are left unopened, they are left unread, which will cost your business and sales. This is definitely no good.
Too Many Emails, Too Often
If you send email after email, you are likely to be market as spam. If you tend to flood your recipients inboxes, this is a guaranteed outcome. If you are unsure how to properly time your email campaigns for superior effectiveness, you may want to consider using an email marketing company. These are professional individuals who possess the tools and know-how to determine who reads and clicks and who unsubscribes. This will help you determine how you should spread your marketing efforts across the inbox’s of your readers.
Ignoring the Presence of the Tablet and Smartphone
Did you know that over 50 percent of emails are now opened through a tablet or smartphone? Remember the ultimate goal of your email is to encourage your reader to take action right away. This means you may have to leave out some of the fancy navigation or graphics that can make use on a smaller device difficult. By keeping the email simple, you are likely to have many more conversions for your tablet and smartphone readers.
Leaving Out a Call to Action
You have an opt-in email list, which means that you have readers who are interested in what you have to offer. If you are making it too difficult to click on the actual deal or to actually use an offered promotion code, you will lose potential business and sales.
Inserting TOO Much Content
The general rule of thumb is that you have a maximum of 30 seconds to convert your readers. If there is too much content to get through in this time period, you are guaranteed to miss the mark and have your email deleted. This equates to lost sales.
Burying or Hiding the Website Link
Again, the ultimate goal of your email is to have the reader click on the provided link to be taken to your website. This will present them with more options of the services and products that you have to offer. This means that you need to be sure to place the link front and center on your website. If you bury or hide it at the link, you are likely losing business.
Using a Company Sender
What are your readers going to see when your email arrives in their inbox? A personal name or a business name? If you opt to use an individual’s name, your email has much more likelihood of being opened, as a company name typically indicates a sales pitch, which will be ditched immediately.
If you have made these mistakes in the past, there is no need to stress! Instead, address the issues and begin creating much more effective email marketing efforts.