Marketing Success Sales & Marketing

Marketing 101: Attracting And Keeping New Customers For Your New Business

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magnet-300x225  The customer is the most important person in a business and this carries more weight for a new business. New businesses are in need of customers because this is the driving fuel of any business. Without customers, any business is a dead operation that only spends and doesn’t create income. It is important to attract new clients and customers but it is more important to keep them so that you have a loyal customer base. Below are some of the tips you can use in attracting and keeping customers for your new business.

1. Choose Your Location Wisely

The location of your business has more to it in terms of convenience. When you locate your business in a place where your customers can access you easily, you will be in a better position to attract new customers and keep them coming back. When your business is in an inconvenient location, attracting them will be easy but making them come back will be a great deal of work. No one wants to go a long way to get services products and services they can get nearby.Β  Choose a location that is attractive to your target consumers.

2. Have A good First Impression

They say that the first impression is a lasting impression and this is true in business. The way you introduce your business to the market will carry a lot of weight in the ability to attract customers. People will judge you, harshly in some cases and thus you should deny them the reasons to negatively look at your business. Invest in branding and project your business in a professional manner that will be attractive to the people you are targeting to convert to regular customers.

3. Channel The Advertising Funds To Your Customers’ Hands

Instead of spending a lot of money on advertisements, you can concentrate on the free marketing channels such as social media marketing and email marketing. The money you would have used on paying for the advertisements you can put it on the customers hand to convert them to loyal customers. The best way to do this is to send out gift certificates, not coupons and not discounts vouchers they can use to purchase anything in your store. There only a few retailers who have the courage to take this step but what most don’t know is that it can be a profitable strategy especially when you want to attract and keep new customers in a new business.

4. Price Your Products And Services Wisely

The trick in attracting customers and retaining them in a new business is all wrapped up in the pricing of products and services. As much as you would like to make high profits in one item, you should focus of offering affordable prices to attract consumers. Set the prices such that the customer will not feel ripped off or look at the deal as being too good to be true. Lower the price just a little bit and take advantage of the increased sales to cover the lowering. You can use this method to beat your competitors but don’t do it at the expense of your business. Again, set the pricing wisely.

5. Be Friendly

One of the things that will help you acquire customers and keep them without using money or extra efforts is being friendly to them. Consumers are in love with businesses that take care of them and this has nothing to do with giving them free things, it is more of how you talk to them, how you handle their complains, appreciate them, and solve their problems. Your team should learn to do this and your new business will be on the next train to success town.

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