For centuries we’ve trusted the opinions of others to help us make the right choices, and online reviews have given us unlimited access to opinions on our favorite products and services. Online reviews have become an essential part of the shopping process, as 88 percent of Americans use reviews to find new businesses and 95 percent read reviews before buying something new.
If you’re not already managing your business’ online reviews, then you’re missing out on an excellent marketing opportunity. Not only can online reviews help you build trust with customers, but they’re a major aspect of your visibility on Google — which prioritizes businesses with positive reviews.
The first step is to create a business profile on Google, Yelp, or whatever marketplace your customers are one. Then, simply ask for reviews! Most shoppers are happy to leave a review when asked, and even more so when they have a great experience.
Once you have reviews coming in, it’s important you take time each week to read and respond to them. Creating templates will make this easier — especially when responding to negative reviews. It’s important to engage your customers because it helps build trust and businesses that just sometimes respond to reviews earn 35 percent more revenue on average.
Check out this infographic from Chattermill to learn more about the power of reviews to boost your business.