If you’re starting a business, you’re probably considering e-commerce because you have lower overhead costs. Additionally, e-commerce allows you to sell directly to the consumer which also helps you drive down costs such as slotting fees. Although having an online business means you’re not displaying your product on store shelves, that doesn’t mean you shouldn’t have great product packaging. You’ll change your mind after reading the several reasons packaging is still important for online businesses. Read on to learn more.
Branded packaging indicates a quality product
Have you ever seen a product in plain, generic packaging? Your first thought is likely that it’s cheap—well, your customers will probably have the same thought about your product if you use generic and unbranded packaging. By incorporating your company logo, colors, and story into your packaging, customers will see your product as something worth trying. In other words, consumers will think that if you were willing to invest a little extra cash in branded packaging, then your product must be good.
Packaging fosters a better customer experience
Product packaging is more than something consumers open and throw away. There are YouTube channels dedicated to “unboxings” that talk about how beautiful the packaging is. In fact, consumers are more likely to buy your product if your packaging is environmentally friendly and practical. Positive customer experience has never been more important than it is today, so incorporate packaging that’s easy to use. Take Amazon’s bubble mailers, for example—they’re easy to open and get to the product because they incorporate a perforated seal.
Lower shipping costs
While an e-commerce business has little to no overhead costs, it typically has higher shipping costs. A lesser-known fact about quality product packaging is that it’s going to protect your product and allow you to choose more affordable shipping alternatives. For instance, if you’re using one of the basic types of folding cartons that comfortably houses your product, you won’t have to spend as much on additional shipping materials. Instead, you’re protecting your product at the source––with the packaging itself.
E-commerce businesses have one disadvantage and that’s simply the fact that you’re not physically making a connection with your customers; however, your packaging can make that connection for you. One last reason packaging is still important for online businesses is the fact that you can form a connection with your customers. If you can incorporate personal notes or engaging literature with your packaging, customers will feel connected to the brand and be more likely to become a loyal customer.