How would you define registration forms? In a perfect world, the definition would be along these lines: “A basic and easy way to generate leads and increase conversions.” Yes, sign-up forms appear boring, but they are a necessary evil if you want to capture customer’s details. Unfortunately, too many companies don’t understand the subtle art of crafting top-quality templates that are engaging. This is a massive mistake as it can cause shoppers to leave their baskets at the checkout and bounce. To make conversions stick, you’ve got to ensure you hit the core principles of online registrations.
Here are the main ones to keep in mind…
Never Repeat Yourself
Please remember that customers want to input the data and make their purchase as quickly as possible. Therefore, there is no time to waste. You should already be aware of creating forms that are too long and ask for unnecessary info, so the next step is to avoid repeating yourself. Although it sounds stupid, it’s very easy to do without progressive profiling that includes the lead question. Also, inputting a password twice is unnecessary. Let consumers see what they are typing so that there is no reason to fill out a box again for accuracy purposes. https://medium.com champions the use of in-line form validation.
Don’t Only Use Boring Text
As soon as people land on the page, they’ll see the text and instantly switch off. It’s an occupational hazard because long forms are boring. You might assume that there is no way around it, yet you’d be mistaken. Https://ziggeo.com/integrations/formassembly shows you how you can easily integrate videos into form building software. And, you wouldn’t be the only one as contemporary companies are also on the bandwagon. Monzo, an online bank in the UK with no branches, asks new users to record a video of themselves to prove their identity, which is both novel and quick.
Avoid Distractions
If this sounds hypocritical, it isn’t. A video that is part of the sign-up process isn’t a distraction; it’s essential. However, ads aren’t required. For one thing, you already have the customer on the hook, so there’s no need to double down and take a risk. Plus, adverts can be confusing and make shoppers rethink their actions. Finally, pop-ups cause upload speeds to drop, making it harder for them to convert. Poetically, using a pop-up landing page is a useful way to keep the registration process clean and smooth.
Show Your Working
Nearly three-quarters of customers use reviews to validate their purchases. This proves the importance of social proof. Regardless of the task, you are bound to convince consumers to convert if you can show that their fellow shoppers have done the same. It’s as straightforward as posting a testimonial or review on the sign-up page. It’s incredible how effective this tactic is, and you can test it by using A/B testing to tweak the pages. The results will surprise you.
Do your registration forms make conversions? They will do if you follow this advice!
