Social media marketing is the new efficient way of creating buzz around an existing brand as well as a new business. Since a lot of people are now using one or more social media platforms, it is only logical that you use the platforms to market a business and reach out to your customers while attracting new ones. There are a lot of people getting purchasing influence from social media and you need to increase your visibility to capitalize on these effective tools. Albeit the tools are effective in marketing your business, there are rules, more like dos and don’ts that you need to keep in mind to succeed.
The Dos
1. Make Your Profile Unique And Informative
When creating a profile you need to make it original and ensure that whatever you write is informative to the audience. Your customers should be able to understand what you offer without having to go through a lot of words.
2. Have the Courage To Make A Stand
A lot of people are afraid to be bold in what they stand for and thus they end up falling for anything. Well, you should make it a point to share your opinion and perspective with the world as long as it does not infringe on others’ rights or offend them. You can start out small and create a brand that people will learn to respect and embrace.
3. Provide Excellent customer care Services
Since you can talk to your customers in an interactive way, you can keep in touch with your audience and be able to provide customer care services. Answer all reasonable queries and make it an interesting conversation with a sense of humor, of course not at the expense of others, just make it a light moment.
The Don’ts
1. Avoid Random Acts
Contrary to what most people might think, random acts on social media platforms do not give you solid results? Remember not planning is planning to fail and you need to keep away from unplanned moves. The secret to conquering the social media world is having a strategy that you will use and sticking with it. Your progress will be at a slower rate when you are working without defined goals and strategies. While a random act of kindness is highly appreciated, random is a word you do not want to use in social media marketing.
2. Do Not Be So Self Centered
What feeling do you get when you are talking to your friends and one of them keeps talking about what they have, what they can offer, what they have done and a lot of things about themselves? You get bored, right? Well, this is the same thing when it comes to social media marketing. When you are introducing your business to your audience through these platforms, you should talk less about yourself and focus on your customers and keep self promotion below 20 percent of your talk. Give the audience offers and solutions to their problems and they will be drawn to your business.
3. Do Not Ignore Your Critics
One of the major mistakes that most new business owners make is to ignore complains and critics. With social media sites, everyone is watching and they would like to see how you handle complains and critics. The best way to approach this is to respond with respect and authority, let the complainant know you will handle the issues and show concern. Respond to the critic and let them know you have heard their idea. This will give your business a responsible appearance in front of the other consumers and it will be a major plus in your marketing campaign.
