Though many places are beginning to ease their shelter-at-home restrictions, it’s still going to be quite some time before in-person business-customer relationships are back to normal. In order to make sure your customers are staying interested and invested in your brand, you’ll need to pivot to remote check-ins and a strong, creative online presence. It’s important to be sensitive and aware of the global climate during these times, so make sure you’re communicating with empathy and being extra sensitive to any issues that may arise.
Luckily, shifting your focus to a remote communication strategy doesn’t have to break the bank. There are plenty of high-quality, wallet-friendly tools you can make use of for video conferencing, social media management, and even photo and video editing software. Once you’ve got these tools in-hand, it’s a matter of pivoting your communication strategy creatively so that you can best showcase your unique offerings online.
You could host a giveaway on social media to generate buzz amongst your customer base, or throw a virtual coffee date/happy hour to replace the real-life facetime you’re missing with customers. Many big-name businesses are taking this remote communication strategy to heart by shifting their focus to virtual experiences. For example, Disneyland has been heavily promoting its virtual amusement park ride videos since the parks have been closed, and Universal Pictures began offering feature films on streaming to replace the movie theater experience.