Lifetime Value of a Customer |
|
Amount of Average Sale |
$ |
No. of Sales per year |
|
No. of Years a Customer |
|
Additional Customers Referrals/Year |
|
% of referrals who become customers |
% |
Gross Sales per Year (A x B) |
$ |
Gross Sales over lifetime (F x C) |
$ |
New Customers Annually from Referrals |
|
Lifetime Sales from Referrals (H x C x G) |
$ |
Total Value of a Loyal Customer (I +G) |
$ |
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