Value of a Customer (2)

Lifetime Value of a Customer

%Increase

Amount of Average Sale

$ %$

No. of Sales per year

%

No. of Years a Customer

%

Additional Customers Referrals/Year

%

% of referrals who become customers

% % %

Gross Sales per Year (A x B)

$ $

Gross Sales over lifetime (F x C)

$ $

New Customers Annually from Referrals

Lifetime Sales from Referrals (H x C x G)

$ $

Total Value of a Loyal Customer (I +G)

$ %$
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