When you’re first starting a business and you don’t have the money to hire a lot of employees, outsourcing is very important. There are certain areas of the business that you want to keep control of but there are some things that you simply won’t be able to manage with such a small team. If you start hiring more people at this point, your overheads are going to get out of control and you’ll run into some serious financial problems. But if you outsource, you can get the expertise that you need and it will be more affordable. If you’re not sure where to start, these are the areas of your new business that you should be outsourcing.
Search Engine Optimization
Everybody in the business world is probably fed up with hearing about search engine optimization (SEO) but people are only going on about it all of the time because it’s so important. Doing an online search is most people’s first port of call when they’re trying to find a business so if you rank highly on search results, you’ll get a lot more traffic on your website and you’ll see a big increase in sales. The problem is SEO is incredibly complicated and even the experts can’t agree on the best way to go about it a lot of the time. The algorithms that decide the rankings are updated regularly as well so keeping on top of it is a full time job that requires a lot of expert knowledge, it’s not something that you can just handle for yourself so you need to outsource to a professional company if you want to see results.
SEO is a specialist branch of your digital marketing campaign which you definitely need to outsource. When it comes to the rest of your digital marketing, it really depends on your expertise. A lot of people think that they can handle digital marketing on their own because it’s just posting on Twitter and Facebook a couple of times a day, but there’s way more to it than that. Creating posts that actually connect with people and convert is a lot more complex so unless you have previous experience, you should consider outsourcing to a digital marketing company. Hiring a full-time social media marketing manager is going to be expensive so it’s best to outsource for now until you have more capital.
Market research is a very important part of starting a new business and without it, you’ll struggle to market your products effectively. Good market research requires a lot of manpower and once all of the data is collected, somebody needs to make sense of it. It’s not likely that you will understand the data and be able to interpret it in a way that can be turned into action. That’s why it’s best to outsource to an experienced market research company.
It’s important that you understand your own limitations when starting a new business. Stick to the things that you do well and outsource the things that you can’t handle yourself.