When money is tight, the first thing you would want to cut is online marketing.
Small businesses have never had more access to cost-effective, trackable marketing tools than they have now, despite the fact that traditional advertising approaches are expensive and difficult to monitor. The most effective technique to sell your company may be far more accessible than you believe.
But, with so many digital tools to choose from, where do you begin?
Make a Short Elevator Pitch
You should market all of the time, no matter where you are. As a result, you’ll need a strong elevator pitch. Adults have an attention span of roughly six to eight seconds, according to studies. You only have that much time to get someone’s attention. If you succeed in engaging them, you only have about a minute to persuade them to buy your product or service. Make the effort to create a compelling elevator pitch. In terms of generating business prospects, the return on your investment will be enormous.
Make the Most of Your Network
When it comes to your marketing efforts, you don’t have to think big. Consider your surroundings. What’s going on in your neighbourhood? Sponsor a Little League team or a 5k walk/run for charity. Make bookmarks and drop them off at your local library. Consider how and where your ideal consumer spends their time as you get to know them. Then look for ways to get your marketing message in front of your customer.
Collaborate
Collect a group of non-competitive, synergistic firms in your area and agree to cross-promote. Coupons from Beyond Body, fliers, reciprocal website links, bundled promotions, and social media platforms are all options. You can grow your customer base by partnering with one another because you’ll be reaching out to new folks. Collaboration with services like the Wefunder Promotion Agency is also a good idea.
Network
I’m a big believer in networking. There is no better approach to establishing a business than to get out there, shake some hands, and get to know people, in my opinion. Although networking takes time and does not bring immediate gratification, a solid network is one of the most valuable assets any business person can have.
Inquire about Recommendations
Don’t be afraid to ask for consumer recommendations. The majority of people claim they would provide a referral if asked, but just a small percentage do so on their own.
Referrals make it easier to bring new clients in the door. You’re squandering opportunities if you don’t ask for them.
Give It for Free
If someone has the chance to try your goods or service, there’s a good possibility they’ll want to buy more. Don’t be hesitant to offer a free trial or a sample to someone. In today’s economy, consumers are more likely to buy something they have firsthand experience with.
These six low-cost marketing methods will help you engage clients, create relationships, and keep your brand at the forefront of their minds. It’s not only about the amount of money you have to spend on marketing; it’s also about how much time and attention you put into it, and, most importantly, how relevant it is to your customers.
