So, you followed your dream and became an entrepreneur—now you’re ready to start marketing. But there are so many options; where do you start? We’re glad you asked. Obviously, we live in a digital world nowadays, so it’s not surprising that digital marketing is where the results are. That said, there are still several facets of digital marketing to consider, but we’re going to focus on just one of them. Nearly everyone has an e-mail account these days, and e-mail marketing is one of the most effective marketing methods. If you’d like to learn the different ways e-mail marketing benefits your business, we’ve got you covered in our guide below—check it out.
E-mail Marketing Is Targeted and Personal
Arguably the biggest advantage of e-mail marketing is how specific you can be with it. A lot of people assume e-mail blasts have to go out to everyone on your e-mail list, but that’s simply not the case. With incredible e-mail marketing tools, you can personalize and target customers who have previously bought one of your products in an attempt to get them to buy again. Personalization is the best way to make a connection with your customers and create conversions.
You’ll Understand Your Audience Better
In marketing, you should identify your target customer; it just so happens that e-mail marketing supports your efforts in understanding your audience. Once you’ve run an e-mail marketing campaign, you can track customer engagement, customer buying habits (including frequency), and e-mail open and bounce rates.
It Boosts Sales and Leads
Because e-mail marketing is so specific, it’s consistently one of the most reliable marketing techniques for increasing sales or leads––let’s look at a brief example. Say someone bought a cosmetics item that typically runs out in a month. You could send an e-mail to that same customer a month from their initial purchase and ask if they’d like to buy the product again. Because you can include links directly to your products in your e-mails, you’re reducing the number of barriers for your customer to make a purchase.
E-mail marketing benefits your business in many other ways, but we’ve only mentioned the major ways. E-mail marketing is so direct and personal, which reduces the number of clicks required for a customer to make a purchase. Besides, if we’re all being honest, customers don’t want to do a lot. If making a purchase requires the customer to click several times before they reach the page they want, they’re just going to leave and cause your bounce rate to skyrocket.
